Our
unique team.

A common thread binds the Precious Creative Co. team. It is knowing what we do best and why.

VIRGINIA LANDI

FOUNDER & CREATIVE DIRECTOR

Virginia is a big picture thinker immersed in detailed execution.

With more than three decades of experience, Virginia started Precious Creative Co., with the commitment of assisting her clients execute and successfully achieve their business potentials. She is a skilled scholar, and not only does she keep on top of industry trends, Virginia invents them!

Establishing Precious Creative Co. as a premier management and branding firm in South Florida, Precious Creative is now an international agency with offices worldwide. Her work has been recognized on US and international media. She has been invited to speak on live television to share her professional advice on business design and planning. Her projects and events have also been featured in the Miami Herald, People Magazine, and a number of other publications including Bride’s and Modern Luxury.

Virginia has weaved together symbolic, unique professional relationships, resulting in a cohesive team of industry leaders. She is proud to lead this creative team who share her understanding of logistic intelligence to redefine traditional marketing.

In 2018, with the opening of the European Headquarters in Rome, Virginia is taking Precious Creative Co. onto a global scale with the aim of dedicating her consultancy and services, to an international team, that creates epic experiences for her clients.

GINA VAN HEST

DIRECTOR, LICENSING & BUSINESS DEVELOPMENT

Gina's journey spans 30 years, traversing continents and industries.

She brings a wealth of experience to her role as Business Development Director. Her philosophy, rooted in the entrepreneurial mantra of ABCD - Always Be Connecting Dots - drives her commitment to crafting unique and seamless customer experiences. For Gina, problem-solving isn't about thinking outside the box; it's about believing there is no box at all.

Gina's journey began as a Graphic Designer, where she honed her craft in storytelling and visual communication. Gina's creative flair and attention to detail showcases her ability to infuse creativity into every project she touches.

Transitioning seamlessly into small managerial roles, Gina mastered the art of delivering premium customer service while overseeing logistical operations, underscoring her multifaceted skill set and unwavering commitment to excellence.

Gina's entrepreneurial spirit led her to found a company specializing in personalized merchandise for museums and cultural events, demonstrating her ability to research target markets, coordinate products, and ensure quality control from conception to delivery.

At Precious Creative Co., with her boundless imagination, enthusiasm and sincerity, Gina spearheads initiatives that bridge the gap between branding goals and strategic needs, championing the company's mission to transform, build, and shape brands globally.

ARLENE CAMPOS

Marketing Director & Account Manager

Arlene's impressive career spans over 15 years, navigating the dynamic and ever changing landscapes of marketing and account management with finesse and expertise.

Specializing in crafting and implementing robust marketing strategies, Arlene is a driving force behind elevating brand visibility, fostering customer engagement, and propelling revenue growth. As a Marketing Director, she orchestrates comprehensive campaigns spanning social media, email, content, and advertising platforms, consistently delivering impactful results.

Arlene's proficiency extends to efficiently managing marketing budgets and cultivating fruitful collaborations with external stakeholders, ensuring project success at every turn. Her unwavering dedication to comprehending clients' unique needs and crafting tailored strategies underscores her commitment to cultivating enduring client partnerships.

Fuelled by a passion for marketing, coupled with adept problem-solving skills and exceptional communication acumen, Arlene consistently achieves significant outcomes across a spectrum of professional environments.

AISYAH TAN

CREATIVE AND BRAND MANAGER

Aisyah is young and adept. She is an example of contemporary talent that is endowed by her many strengths and capabilities.

Aisyah started her career in the Finance and Admin. Department of the Singapore Cricket Club. Her primary roles included ensuring smooth operations with strategic planning, accountability, and coordinating internal communication. She was also involved in the International Rugby Sevens ensuring effective and accurate financial operations. Aisyah also played a significant role handling accounts and drawing up financial policies and procedures for one of the companies she worked for.

Her career in marketing began when she was given an opportunity to realize her potential. It was at that moment that Aisyah perceived the notion that her knowledge in her financial background could have outstanding effects in business growth and marketing, creating a long-lasting impression among consumers.

Responsible for the design and production of visual media, Aisyah works closely with the executive team developing campaigns to help products and processes progress in order to match a constantly changing market.

She is an adamant believer that good design is not only aesthetically pleasing but also means better business.

JUAN CARLOS ECHEANDIA

VICE-PRESIDENT OPERATIONS, LATIN AMERICA

Juan Carlos is a versatile professional with expertise spanning law, public relations, audiovisual production, and filmmaking, all of which he brings to Precious Creative Co.

With an impressive portfolio as a television commercial producer, he has collaborated with high caliber advertising agencies like J. Walter Thompson, Leo Burnett, BBDO, Publicis, and FCB. His expertise shines through in the creation and direction of commercials for renowned brands such as Toyota, Procter & Gamble, Pepsi, Coca-Cola, Alfonso Rivas, Kellogg, Gillet, and Johnson & Johnson. His exceptional work has been recognized with awards at International Advertising Festivals.

His skilled commercial “masterpieces” have been awarded in numerous International Advertising Festivals.

Juan Carlos excels in cinematography, delivering captivating documentaries and short films while forging valuable partnerships.

He's also a trailblazer in the music industry, founding "Venezuela Subterránea Subterráneo Records" becoming the creator and vanguard of the subsequent Venezuelan hip-hop movement.

Juan Carlos's proficiency in marketing and project management ensures brand success, demonstrated through his orchestration of national and international music tours. With a global reach spanning Colombia, Spain, and beyond, he is dedicated to pushing boundaries and driving brand growth through strategic innovation.